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Finding Capital During Economic Tough Times


By Dee Power

 

 

 

 

It's a tough world out there for entrepreneurs who are trying to find investors to get their company to the next stage.

Venture capital funding for the third quarter is at a four year low.  According to the Venture One venture capital survey, 464 companies received $3.9 billion dollars, and only about a third of those dollars were invested in early stage companies.

Many entrepreneurs are turning to angel or private investors, with good reason.  There are more angel investors than venture capitalists.  Angels fund more companies, at an earlier stage with more money.  While many angels are conservative in these uncertain economic times, they're still out there and they're still investing.

These ten tips can help in the search for angel investors.

1.  Know who you're looking for.
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The average angel investor is male, 49 years old, has a college graduate degree, at least five years of investing experience in private companies, and invests an average of $72,000 per investment according to a survey our company recently completed.

2. Look in your own backyard.
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Most of the investments made by angels are close to where they live.  Networking is one of the most neglected and most effective ways of finding angel investors. Join your chamber of commerce,
industry groups, software associations and other business groups and then attend their meetings.  Many areas have angel networks, find out what's available in your area.

4. Polish your presentation.
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You only get one shot, make sure your presentation, both your pitch and your business plan, is the best you can make it. Have it critiqued by someone you can trust to be brutally honest. Practice, practice, practice.

5. Be realistic.
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Being unrealistic is the most critical mistake entrepreneurs make in their business plan according to angel investors. Back up your assumptions and projections with research.  Take a hard look at whether you can really achieve the objectives set by your business model. Be flexible in negotiations and valuation.

6. Be patient.
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It takes time to obtain financing.  The average time it takes an angel to close a deal, from receiving the business plan to writing the check is 67 days.

7. Angel investors give to charity but invest in businesses.
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Angel money is not free money, it is not a grant, and it is not an entitlement. Angels invest for a number of reasons, and one of those reasons is to generate a handsome return on their money, the average expectation is a 34% annual return.

8. Get the best management team.
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The most critical factor in an angel investor's decision to invest is the quality of the management team.  Make sure your team is the best you can put together.  If you don't have CEO experience, find
someone to join your team who does.

9. Be passionate
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If you can't convey enthusiasm and passion for your company who can?

10. Persevere
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Rely on more than one way of finding investors, use your contacts, your network, your attorney and accountant.  Don't give up.  Don't take rejection personally.


Dee Power is co-author with Brian Hill, of "Attracting Capital from Angels: How Their Money and Their Experience Can Help You Build a Successful Company," 2002 and "Inside Secrets To Venture Capital,"
2001.  She can be reached through her company's web site http://www.capital-connection.com

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