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Intellectual property is like milk: the longer it sits on a
shelf, the more it loses
its value and no one
wants it. Consider that
the vast majority of
intellectual properties
never reach production
and sit around
collecting dust.
For the record only 5-10 percent of all intellectual
properties ever become
commercial products. The
problem is it’s a long
process to walk a good
idea through the entire
development to reach
commercialization. Mark
DeWyngaert, senior
manager of Ernst Young
of Stamford, works with
companies and
universities to help get
their intellectual
properties into
production. He points
out that protecting
ideas with patents
typically cost big
bucks. And when good
ideas sit around
collecting dust, it
still costs companies
money – often a lot.
“There are a lot of intellectual properties sitting
around,” DeWyngaert
said. “Patents expire
and when that happens,
someone else comes up
with an idea. There are
important steps to take
to insure the tech
transfer process takes
place properly.”
DeWyngaert moderated a recent Connecticut Venture Group
Technology
Commercialization Forum
that lead investors,
entrepreneurs and
researchers through the
technology transfer
process from
intellectual property to
commercial production.
DeWyngaert notes that
the process is
complicated and fraught
with pitfalls for
researchers and
inventors who need to
consider three critical
steps:
Have detailed notes and a database to prove ownership of an
idea.
Patent ideas. Need to know what to patent, what claims to
make and in what
countries. Legal costs
are high.
Determine if a product has commercial uses. Many intellectual
properties have
alternative uses. For
example, a new pump
intended for a kidney
dialysis machine might
have value as a soda
fountain pump.
In this complicated patent process, DeWyngaert sees a
temporary solution for
researchers and
inventors to protect
their ideas by filing a
provisional patent. In
essence, it protects
intellectual property
for a year at a fraction
of the cost of a
full-blown patent. After
the year deadline, the
filer must apply for the
official patent which
can cost between
$10,000-$20,000.
However, by that time,
the owner might find
financial backing. To
find out more about
provisional patents,
DeWyngaert recommends
visiting www.uspto.gov.
Matthew Smith, director of the Entrepreneurial Institute at
Quinnipiac University,
notes that universities
have traditionally
created a fertile ground
for companies to develop
commercial products. He
sees the Technology
Commercialization Forum,
helping university
researchers and
companies create
potential investment
opportunities.
“University technology transfer offers substantial benefit
for companies seeking a
greater competitive
advantage,” Smith
said.
“We’re
creating a unique forum
that brings researchers
and investors together
to potentially take
intellectual property to
the next step of
becoming commercial
products. There’s a
great deal of research
at the universities in
the state and this forum
will introduce some of
them to investors.”
DeWyngaert also recommends that companies and universities
are missing the boat if
they allow patented
intellectual properties
to die on the vine. For
that reason, it’s
critical for firms to
“triage” their
intellectual portfolios
periodically for
possible revenue
generating
opportunities.
He points out that IBM sets the pace in generating additional
revenues from its
intellectual properties.
For the record, IBM
produces $2 billion a
year, renting and
selling its intellectual
properties. As an
example, a computer chip
can be used for several
products. Intellectual
properties can produce
moneymaking
opportunities; it’s
knowing how to do it
before they sour like
milk and lose their
value.
“Examining portfolios on a regular basis, prevents
clutter,” DeWyngaert
said. “It’s better
to kill, donate or sell
intellectual property
and allow someone else
to make money and pay
you, too. You can’t
pay for the development
of everything you do so
you look for joint
ventures. The Technology
Commercialization Forum
is one good place to
begin the search.”
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