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Book
Review
Going
Solo, The Best Resources for Entrepreneurs &
Freelancers
Stanley I. Mason Jr., Editor
Published by Resource Pathways Guidebook
Stanley
Mason Jr., the editor of Going Solo, was pilot
during WWII and used to fly over towns and think
about how many people operated their own small
businesses. Even the large companies started out
as small ones. That epiphany drove Mason to
become an entrepreneur for the last 30 years.
He went on to become the founder and CEO of
Simco, Inc. a product development enterprise. He
holds 55 patents and eight foreign country
patents of many well-known products including
the first shaped disposable diaper and the first
granola bar.
Mason and his research staff have compiled an
excellent guidebook for anyone who has ever
dreamed of becoming an entrepreneur or is
already a veteran freelancer. Going Solo also
offers helpful advice for women, minorities and
young entrepreneurs looking to start their
fledgling businesses.
Stew Leonard Jr., founder of the World's Largest
Dairy Store, has called this book the "Zagat
guide" for entrepreneurs.
It contains short articles and suggestions
about:
· Assessing your skills, interests and assets
to match you with the
right business
· How to transition from employee to freelancer
or consultant
· Creating and managing a successful business
· Developing a successful home business
· Where to find information and advice on
marketing, sales,
taxes
and other business
concerns for entrepreneurs
· Researching opportunities in high-tech and Internet-based
businesses
Going Solo also identifies and rates many of the
best available sources of consumer-oriented
information focused on becoming an entrepreneur,
including printed books, Web sites and online
services and CD-ROM & software.
Whether you're a budding entrepreneur or
established veteran freelancer, you will find
helpful tips and suggestions to raise your
business to the next level.
By Frank
Szivos
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