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If
you think microscopic
machines that can
destroy malignant cells
in the body, build
super, ultra-small
computers and create
materials of super
strength sounds
incredible, you ain't
seen nothing yet.
It all can become
possible because of
nanotechnolgy an
emerging science in
which new materials and
tiny structures or
machines are built
atom-by-atom. It sounds
like science fiction,
but its scientific
reality that could
revolutionize how we
live and how we do
business.
Most scientists agree
that nanotechnology is
on the verge of breaking
into the marketplace and
will profoundly
influence high-tech
industry in the 21st
century.
The Innovation Summit, a
two-day symposium at
Yale in New Haven, CT
(April 18-19), sponsored
by the Yale
Entrepreneurial Society,
attracted several
hundred participants
that focused high-tech
trends, including
nanotechnology and how
startup companies can
convert academic
research into useful
products.
Kent Summers, the
founding member of w3c
at MIT who has built and
sold three software
companies, describes
nanotechnology as the
"Coming
Tsunami."
Nanotechnology has
received as much acclaim
as a rock star but
Summers says we haven't
seen anything yet.
"There's been a lot
of buzz in academic and
intellectual circles.
But it's only the tip of
the iceberg,"
Summers said. "It's
a phenomenon that will
have a tremendous impact
on our daily
lives."
However, Summers said
not to expect
nano-machines for sale
at the local hardware
store soon. But make no
mistake that
nanotechnology is going
to make a lot of
inventors, entrepreneurs
and investors rich,
Summers predicts.
James Murday,
Superintendent,
Chemistry Division Naval
Research Laboratory
points out that the next
step is to take
nanotechnology research
from intellectual
circles to the
commercial marketplace.
Murday notes that in the
last five years, there's
been a tremendous
growth. But that's only
the beginning. In 1997,
business involving
nanotechnology reached
$115 million, but today
there's more than $600
million. In fact, the
U.S. is lagging behind
the rest of the world
which will do about $900
million this year. To
get a perspective on how
important the federal
government thinks this
emerging science is,
visit www.nano.gov.
"We're struggling
right now with how to
get the research to the
commercial market,"
Murday said.
"There's an
outreach challenge. But
there's a clear growth
in nanotechnology which
will multiple an
incredible amount once
the research spawns
consumer products."
Some of the
possibilities include:
o The creation of
entirely new materials
with superior strength,
electrical conductivity,
resistance to heat and
other properties.
o
Microscopic machines for
a variety of uses,
including probes that
could be injected into
the body for medical
diagnostics and repair.
o A new class of
ultra-small,
super-powerful computers
and other electronic
devices, including
spacecraft.
o A technology in which
biology and electronics
are merged, creating
"gene chips"
that instantly detect
food-borne
contamination, dangerous
substances in the blood
or chemical warfare
agents in the air.
o Artificial organs.
o The development of
"molecular
electronics" and
devices that "self
assemble," similar
to the growth of complex
organic structures in
living organisms.
Theoretically, once set
in motion, such
self-assembling devices
would build themselves,
making electronics
processing far less
expensive than
conventional
semiconductor
processing.
Dr. James Klemic, a
lecturer in the
Departments of Applies
Physics, Electrical
Engineering and
Biomedical Engineering
at Yale, said it's
definitely possible to
build circuits on a
molecular scale. The
challenge is to make
useful electronic
devices.
Glenn Fishbine, author
of "The Investor's
Guide to Nanotechnology
and Micromachines,"
highlighted what
investors are looking
for from high-tech
startups:
· First, an
entrepreneur must be
able to explain his
product or service to an
8 year old.
Nanotechnology involves
esoteric physical
research that is complex
but must be broken down
for the laymen's
perspective. Know your
product and tell
investors specifically
how you intend to attack
the market.
· Prove
you're capable of
selling your product or
service. A high-tech
entrepreneurs must
understand the market.
Be prepared to convince
VCs and Angels how you
fit into the
marketplace.
· Choose
investors wisely.
Investors specialize in
specific areas. You can
have the best idea for a
new nano-mouse trap but
you still need an
investor who is
interested in building
the better trap.
· Select a
management team with
experience. All
investors sleep better
and are more apt to
write checks when
there's a top notch
management team in
place.
"In 1999,
sixty-five to seventy
percent of business
failed in the first five
years or so,"
Fishbine said.
"High tech has a
three times greater
incidence of failure.
It's probable but not
inevitable."
Summers explained that
entrepreneurs often rush
to investors to explain
their innovative idea or
product, forgetting to
develop customers before
they ask for a check. It
might sound like a
Catch-22 that you need
customers to draw
financers; but it
answers a couple basic
concerns of investors:
1. Will the dogs
eat it? This means
there's definitely a
market for your goods or
services.
2. Your management
team can execute. An
experienced team is key
and there's no better
way to prove that they
can carry out the
business plan.
3. Customers
expose your weak spots.
Listen to them and make
changes.
"Get the first
customer; and the first
is always the
hardest," Summers
said. "But
customers help you shape
your product. It forces
startups to get
creative. Look for the
pain - the shortcomings
- in your business.
Customers
will tell you, if you'll
listen."
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