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What Not To Say in a Business Plan article



What then should be an entrepreneur’s course of action? According to the writer, a business plan should be drawn in plain and simple English, with easily comprehendible sentences enunciating business profile. Since investors read plans without any prior knowledge of a company, fancy jargon, graphical projections, etc, are pointless and confusing. Instead, a business plan should reflect a company’s overall personality, best conveyed through to-the-point ideas.