Book Review

The Phoenix Effect: 9 Revitalizing Strategies No Business Can Do Without

Published by Wiley, John&Sons, Inc.

Every business can use a dash of revitalizing – whether a struggling company or a healthy business.

Carter Pate, a renewal specialist at PricewaterhouseCoopers, and Harlan Platt, a professor of business and finance at Northeastern University, collaborate to provide essential strategies to make companies hum.

The Phoenix Effect pinpoints the business strategies that can boost a company’s performance and guide managers to become dynamic leaders. Both authors draw from their insights and work in rehabilitating several well-known companies.

The book prepares business leaders to the challenging times ahead. Relevant case studies of successes and failures provide examples to guide decision making. The nine pivotal concepts offer the direction to help businesses thrive.

The nine critical strategies to promote business prosperity:  

1.        Identify your precise business problem

2.        Determine the scope of your market

3.        Differentiate your products from others

4.        Manage the scale of your business

5.        Handle your debt

6.        Maximize your assets

7.        Maximize your products

8.        Manage your employees

9.        Find more efficient methods
   

Why one company grows and another fails often boils down to these essential business strategies. Whether your company needs tweaking or a complete turnaround, businesses can find direction in the Phoenix Effect.

Pate has more than 20 years of experience as a strategic consultant and implementer of strategies. He served as both CEO and chairman of several public companies, and was founding partner of Pate, Winters&Stone, a national consulting firm.
 

Platt is a Professor of Finance and Insurance Group at Northeastern University College of Business. His major research and consulting interests include corporate bankruptcy and crisis management. He assists companies, including those on the NYSE, Nasdaq and Irish Stock Exchanges by serving on their boards of directors.

By Frank Szivos, Editor Angel Investor News
back to: top  reviews  home

Buy this book from: